lnf.cymru stimulus sheet · Digital Media and Film · Year 11
Ffilmiau Hafod: audience and success data
The company, its two products, the streaming service Sgrin and every figure on this sheet are invented practice data. They are realistic in size, but they are not real results.
1. The company
Ffilmiau Hafod is a production company based in Wales. In 2025 it released two products, and its board wants to know which was more successful.
Y Chwarel (The Quarry)
Y Ffin (The Border)
Product
Feature film, thriller, 98 minutes
Drama series, 6 episodes of 50 minutes
Distribution
Released in UK cinemas
Streamed on Sgrin, a streaming service
Budget
£1.4 million
£2.4 million for series 2
How success is measured
Box office: the money paid for cinema tickets. Cinemas keep part of it.
Views: a view is counted when an account watches at least 2 minutes of an episode.
2. Y Chwarel: weekend box office
Takings on Friday, Saturday and Sunday of each weekend. The number of screens showing the film is under each bar.
Total UK box office after 10 weeks, including weekdays and later weekends: £612,000.
3. Y Ffin: views per episode in the first 28 days
Views (thousands)
Ep 1
Ep 2
Ep 3
Ep 4
Ep 5
Ep 6
Series 1 (2024)
210
168
150
141
137
144
Series 2 (2025)
260
231
219
212
205
226
4. From Sgrin’s press release
“Y Ffin series 2 SOARS! Look at the difference: the opening episode’s audience has exploded compared with series 1.”
5. What the board said
Director of finance: “The film took £612,000 and cost £1.4 million. It was a failure.”
Head of drama: “Series 2 of Y Ffin was watched 1,353,000 times. That is over a million viewers.”
Head of film: “Box office is only one part of a film’s income. It will also be sold to television and streaming services, and it won the audience award at a film festival.”